iSec game console to launch in China at end of 2011 for $470; full-scale release set for "early next year".
Gamers in China have it tough when it comes to devices like the PS3 or Xbox 360, with foreign game consoles not allowed to be sold there. The consoles, however, are widely available in the country's parallel import market. Chinese computer company Lenovo and Beijing eedoo Technology are hoping to break into this market, and have collaborated to create the iSec game console. The two companies will be releasing the system on a trial run this December and will sell for 3,000 yuan ($470). A full-scale launch is planned for "early 2012".
The console features motion-sensing technology not unlike Microsoft's Kinect device, as well as a home entertainment device options like karaoke mode. According to a spokesperson from Lenovo (via CNbeta and Penn-Olsen), the console will come in red, white, and black. The companies have 130 people in the iSec development team. The software line-up for the system has yet to be determined.
eedoo CEO Jack Luo said that the company will focus on the Chinese market first, with plans to release it outside of the country if it manages to sell 1 million units. The system has yet to gain approval from the China's Ministry of Industry and Information Technology. Back in 2009, the system went under the moniker "eBox" before Lenovo renamed it.
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