Publishers have a massive opportunity with the cloud market, says managing director of firm's UK operations.
Who was there: John Clark, Sega's UK managing director.
What was said: Clark opened his talk at Cloud Gaming Europe by looking at the potential growth for the cloud gaming market. He suggested that in 2010, the PC download games market was roughly $420 million, while cloud services were $85 million. In 2015, he suggested that would be $960m and $460m respectively--and also said that he thought those estimates were probably on the low side, based on changes in the market since they were calculated.
This makes the cloud the fastest-growing sector of the games market, Clark said. This growth can and will continue, in part because there is the potential to reach those outside of the core gaming audience. Franchises such as Football Manager and Total War are good examples of franchises that would work very well via cloud services, as the potential to give gamers universal access to full games is very valuable.
The cloud represents a huge opportunity for publishers as it opens up all manner of new promotional opportunities around events such as the Olympics. There's also significant potential for gamers, due to the much-vaunted potential of cloud services to deliver truly platform-agnostic titles that can run on almost any device, from tablets to televisions and mobile phones.
Takeaway: The cloud is the fastest-growing segment of the gaming market at the moment, and publishers would be very foolhardy not to make sure they've got a strong presence in the space.
Quote: "Now's the time for Sonic to have a resurgence." Cloud gaming, multiplatform gaming, and the lack of Nintendo franchises across non-Nintendo platforms present a huge opportunity for Sega's famous blue hedgehog, Clark said.
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