viedogame: Child's Play raises $3.5 million in 2011

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Child's Play raises $3.5 million in 2011 Jan 5th 2012, 17:08 Penny Arcade-founded game industry charity surpasses $2 million goal, takes in record donation tally. Gamers love to get rewards for their in-game work via achievements and trophies, but the gaming community also likes to give in the real world. Game industry charity Child's Play has announced that it took in over $3.5 million in 2011, marking its strongest year yet. Child's Play exceeded its donation goal in 2011. The total 2011 Child's Play donation haul was $3,512,345, which is well ahead of the organization's $2 million goal. In 2011, Child's Play broke the $10 million mark in lifetime contributions, held its first Child's Play golf tournament in California, and launched a new website. Heading to 2012, Child's Play believes $3.5 million will be a tough tally to eclipse, but that it's certainly doable. "[I]f we've learned one thing, it is to never underestimate the generosity of the gaming community," reads a statement on the Child's Play website. "Each year has surpassed our expectations, and we move in to 2012 with confidence and enthusiasm. Thank You!" Founded in 2003 by Penny Arcade's Mike Krahulik and Jerry Holkins, Child's Play works to improve the lives of sick children through offering toys and games at a network of over 70 hospitals worldwide. For more on Child's Play, see the organization's official website.

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